If you follow the mountain bike world, you know the story. Every year there's a new standard, a new "game-changing" innovation, and a marketing blitz telling us what we need to buy to be faster. But what if you're a brand that just... doesn't play that game? What's it like to build bikes on a completely different set of rules?

In this episode, we're sitting down with Keith Scott, the co-owner and chief engineer of Banshee Bikes. Keith is a fascinating voice in the industry—a self-described engineer first, who's built his company on the principle of "physics, not gimmicks."

We’re going to dig into why he thinks the pursuit of ultimate stiffness might be wrong, why he's skeptical of lab tests versus real-world mud and rocks, and how his small, non-mainstream-brand survives—and thrives—by deliberately ignoring the hype cycle. It's a candid look at the business of bikes from the inside, the value of being different, and what it really takes to build a machine that's just pure fun to ride.