Print was king regarding MTB media and our main source of information. There are only a handful of editors or writers out there which experienced this transformation to the media as we know it today. James Huang and Jens Staudt are two of these dinosaurs. In over 100 minutes of history in the development of bike media. Covering the rise of online reviews and online race coverage. The influence of people like Alex Rankin and Clay Porter, the rise of Pinkbike, centralization of power under media houses and some ideas on how bike people would like to consume information in the future.