While the podcast will give you an insight to Starling Cycles the company itself is about to change – but not like you might think it will. There won’t be carbon frames anytime soon. Joe and his team will still provide you with the frames made out of Reynolds 853 the steel lover is a fan of. But they will get help.

Shortening lead times to serve customers quicker, providing demo rides and teaming up with bikeshops to have the bikes on the floor will mark a huge step forward for the brand. While starting literally in the shed behind the house Joe now teamed up with Fort Frames in the Czech Republic to be able to fulfill demand. A couple of years back Starling started to source the rear triangles of their core models out of ORA in Taiwan.